Apple’s Former CEO John Sculley teamed up with a group of designer and former Apple alumni, Robert Brunner, to build a new smartphone called the ‘Obi Worldphone’.
The idea was “to create no-compromise smartphones designed in Silicon Valley using top-tier components but sold for under $200”. This would appeal to consumers who want a high quality product at a lower price.
The SF1 and the lower-end SJ1.5 are the two flagship model that was released and they run on Android. Yes Android!
With eight-core Qualcomm 615 processor, an elevated 5-inch screen, 13-megapixel Sony-made camera, Dolby Audio surround sound and encased in an elegant unibody. The 16GB model is priced at US$199, while the 32GB is at US$249.
Obi plans to sell to markets that are less saturated by leading smartphone companies, hence targeting countries like Nigeria and South Africa instead of the U.S. and Europe.