Come September 30 this month, Instagram Ads is set to open its doors to advertises on both big and small businesses.
Businesses will be able to run ad campaigns on their platform so as to target their message more effectively and reach people based on what they care about.
The ads will be available in more than 30 new countries including Italy, Spain, Mexico, India and South Korea as it will be launching in markets around the world .
Businesses of all sizes have been testing these new capabilities this summer with positive results, and we’re seeing significant demand, particularly in areas like e-commerce, travel, entertainment and retail. We’re thrilled to see what brands can achieve in the months ahead using Instagram as their creative canvas.
Additional capabilities added to the platform are:
- Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel
- Video ads of up to 30 seconds in length, so brands can engage in richer storytelling
- Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches
- Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram