Youtube today launched Super Chat, A new feature that helps creators make money while they connect with their audience during live streams. Super Chat enables viewers pay money in order to make their messages stand out from the crowd to get more attention through the use of animated icons.
Unlike the cheering feature on Twitch, Super Chat allow fans to highlight their messages in bright colors and have their comments pinned on the stream for up to 5 hours, giving more airtime for their messages.
For creators, this means Super Chat does double duty: keeping their conversations and connections with (super) fans meaningful and lively while also giving creators a new way to make money. We’re excited to start the Super Chat beta today with a few creators, such as iHasCupquake, Great Library (buzzbean11) and Alex Wassabi. And we plan to broadly launch Super Chat on January 31 for creators in 20 countries and viewers in more than 40 countries.
As we welcome a new tool for fans and creators, we bid farewell to an old one: Fan Funding. We launched Fan Funding in 2014 to let viewers make voluntary payments to support creators directly. While we were really excited about Fan Funding, it never achieved widespread usage outside of live streams, where we saw the majority of revenue. Fan Funding will stop accepting new sign-ups today, but can continue to be used on enabled channels until February 28, when it will be discontinued.
Let’s see how the new creator funding tool will keeps the conversation going.