NVIDIA and Mercedes-Benz Announced Partnership For Their AI Car Technology

NVIDIA and Mercedes-Benz partnership

Yesterday at the the International Consumer Electronics Show – CES in Las Vegas, Mercedes-Benz and NVIDIA announced a partnership to bring an NVIDIA AI-powered car to market.

The news broke during the Mercedes Benz Inspiration talk at CES 2017 featuring NVIDIA founder and CEO Jen-Hsun Huang and Mercedes-Benz Vice President of Digital Vehicle and Mobility, Sajjad Khan.

The two companies began collaboration three years ago, Jen-Hsun explained. “When our teams came together there was instant chemistry, and we share a common vision about how AI can change your driving experience, and make it more enjoyable.”

“At this point it is very clear that AI is going to be the future of computing. This is an endeavor that we started three years ago that we will put on the road next year – unbelievable,” Jen-Hsun said.

“I am very proud of saying that within 12 months we are rolling out a product with NVIDIA,” Khan added.

The work is part of an ongoing collaboration focused on deep learning and artificial intelligence.

“This breakthrough called deep learning happened several years ago, and it has completely revolutionized computing from the way you speak to your phone now to the way you take photos and upload to the cloud and how it automatically tags and hosts it for you,” Jen-Hsun said.

“We have teams co-located with each other,” Khan said. “We have an office in Sunnyvale. Jen-Hsun has a team in Stuttgart.”

“Mercedes-Benz and NVIDIA share a common vision of the AI car. At this point it is clear AI will revolutionize the future of automobiles,” Jen-Hsun said.

The AI powered car will include Co-Pilot, which is a system that combines facial recognition, gaze tracking and more to help assist human drivers as a way to increase safety ahead of the advent of true autonomous driving on the roads.

Co-Pilot also uses voice recognition, and a vehicle’s external sensors to track objects outside the car including other vehicles and pedestrians, and can give the driver a head’s up if it also detects they might not be aware of potential road danger.


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