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Apple Promotes Jeff Williams To COO

Apple has announced some executive changes, promoting Jeff Williams to the chief operating officer role this morning.

The role has been vacant since Tim Cook became Apple CEO in 2011. Phil Schiller was appointed head of the App Store in addition to his current role as senior vice president of worldwide marketing.

We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognizing the contributions already being made by two key executives,” said Cook in a statement released this morning about the changes. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.

In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business, Cook added.

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