Youtube is making the biggest changes to the advertising rules on their platform, another attempt to clean up its content and answer persistent complaints from advertisers.
Youtube announced on that it will require creators to have at least 1,000 subscribers and 4,000 hours of videos watched in the past 12 months before they can monetise their videos with advertisements.
Neal Mohan, chief product officer, and Robert Kyncl, chief business officer, wrote that the changes were part of plans to prevent “bad actors” harming the creators who upload videos to the site. “A big part of that effort will be strengthening our requirements for monetisation so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great,” they wrote on YouTube’s creator blog.
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