Instagram Launched IGTV To Hold Longer Videos

A new long-form video content app

IGTV - Crenovated

Instagram at an event yesterday in San Francisco launched IGTV, Their new app for watching long-form, vertical video from your favourite Instagram creators and also now a global community of one billion users on Instagram!

While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.



Videos uploaded via IGTV can be up to 60 minutes long compared to the current 60 seconds limit. These videos can be viewed in a vertical format allowing the video to take up full screen like the YouTube videos.

Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love.

Kevin Systrom, Co-Founder & CEO

Videos up to 10 minutes long can be uploaded from the mobile app whereas for videos of longer duration will have to be uploaded from a computer. Videos file format must be in MP4.

Instagram specifies that the videos should be vertical and not landscape with a minimum aspect ratio of 4:5 and maximum of 9:16. The 10 minutes videos should not be more than 650MB whereas the maximum file size for videos up to 60 minutes is 5.4GB. The IGTV app aims to take on the YouTube which is the most popular app for streaming videos. It allows users to upload videos of up to 128GB or 12 hours.

IGTV will be rolling out globally over the next few weeks on Android and iOS. You can learn more by visiting the Instagram Help Center.


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